Portfolio
A selection of marketing work from my time as Marketing Coordinator at Consol Tanning, where I created and managed all digital marketing assets across 52 UK studios.
Consol Tanning Limited
Marketing Coordinator — May 2022 to February 2024
Consol is the UK's largest tanning studio chain with 50+ locations. I was responsible for all digital marketing output, including social media content, email & SMS campaigns, website copy, the ambassador programme, and the brand's app marketing.
Visit consol.euInstagram & Social Media Management
Created and scheduled engaging content across Instagram, Facebook, and TikTok for the @consoluk account (23.7K followers). Content included promotional graphics, lifestyle photography, seasonal campaigns, and community engagement posts.
Brand Ambassador Programme
Recruited, trained, and managed Consol's brand ambassador programme from the ground up. This involved identifying and onboarding influencers and content creators, coordinating photoshoots, managing ongoing relationships, and measuring campaign impact across the brand's social channels.
Website Content & SEO
Maintained and updated all content across consol.eu, ensuring pages were SEO-optimised with fresh, on-brand copy. This included the homepage promotions, "Get Started" onboarding flow, app download pages, and location-specific content for 52 studios.
Email & SMS Marketing
Planned and executed targeted email and SMS marketing campaigns using Mailchimp and TextLocal, achieving high engagement and conversion rates. Campaigns included seasonal promotions, new studio launches, loyalty programme updates, and re-engagement flows for lapsed customers across all 52 locations.