I help beauty and wellness brands get more customers
Marketing Coordinator in Sydney. Previously grew a 52-studio tanning brand's audience to 23k followers and built their ambassador program from scratch.
What I did at Consol Tanning
Between May 2022 and February 2024, I was the sole Marketing Coordinator for Consol Tanning Limited, the UK's largest tanning studio chain. I was responsible for every piece of marketing the company put out. Here is what I delivered:
I built the brand ambassador programme — identifying influencers, negotiating partnerships, coordinating photoshoots, and managing ongoing relationships. I wrote every email campaign, SMS, website copy. I maintained the app content, refreshed SEO, and managed the company helpline.
I also served as direct support to the Managing Director — drafting speeches, handling internal communications, and managing confidential matters. When a client complained, I was the voice they heard from Head Office.
Core Strengths
Social Media
Content creation, scheduling, community management, and reporting across Instagram, TikTok, and Facebook. I use Meta Business Suite daily.
Email & SMS
Campaign planning and execution in Mailchimp and TextLocal. Segmentation, A/B testing, and writing copy that drives opens and clicks.
Content & Copy
Graphic design in Canva and Photoshop. Copywriting for web, social, email, and print. I write to sell, not to fill space.
Brand & Influencer
Ambassador recruitment and management, influencer outreach, gifting programmes, photoshoot coordination, and partnership negotiation.
How I think about marketing for beauty, wellness, and health brands
My approach to marketing is grounded in a simple principle: respect the customer’s intelligence.
"The consumer is not a moron. She's your wife. Don't insult her intelligence." — David Ogilvy, Confessions of an Advertising Man
Beauty and wellness audiences are discerning. They read ingredient lists, compare reviews, and know when they’re being oversold. The brands that earn their loyalty are those that communicate clearly, explain benefits properly, and allow the product to speak for itself.
I believe marketing should be persuasive without being theatrical. It should inform as much as it inspires. Creativity matters — but it must be anchored in substance.
Research sits at the centre of how I work. Before developing a campaign, I look at the audience behaviour, the competitive landscape, and the data available. Assumptions are easy; insight requires effort. Campaigns built on genuine understanding will always outperform those built on instinct alone.
For beauty and wellness brands in particular, this means leading with real benefits, avoiding exaggerated claims, and creating content that feels considered rather than contrived.
Whether I am writing social copy, building an email campaign, or briefing creators, I ask the same question: does this genuinely help someone make a confident decision?